Ultimate Website LAUNCH Checklist

1. Define Your Website’s Purpose

• What is the main goal of your website? (e.g., portfolio, e-commerce, blog)

• Who is your target audience?

• What actions do you want visitors to take? (e.g., sign up, make a purchase, contact you)

2. Branding and Visual Identity

• Is your logo clear and professional?

• Do you have consistent brand colors and fonts selected?

• Do you have high-quality images that represent your brand?

• Is your visual style cohesive across your website?

3. Essential Pages

• Homepage: Does it have a clear message and a call to action?

• About Page: Does it tell your story and build trust with your audience?

• Services/Products Page: Are your offerings clearly explained, with pricing or next steps?

• Contact Page: Is it easy to find, and does it include a form, email, or phone number?

• Portfolio/Testimonial Page: Have you included case studies, reviews, or examples of your work?

• Blog (Optional): Are you sharing valuable content that engages your audience?

4. User Experience (UX)

• Is the website easy to navigate with a clear menu?

• Are all buttons and links working correctly?

• Is your site mobile-friendly and responsive on all devices?

• Is it easy for users to find what they’re looking for?

5. SEO Basics

• Are your page titles and descriptions optimized for search engines?

• Have you used keywords naturally throughout your website?

• Do all your images have ALT text descriptions?

• Is your website connected to Google Analytics and Google Search Console?

6. Copy and Content

• Is your copy clear, engaging, and free of jargon?

• Have you written with your ideal customer in mind?

• Do you have calls to action on every page?

• Is your content error-free and proofread?

7. Technical Setup

• Is your domain connected and working properly?

• Do you have SSL security enabled (https://)?

• Have you tested your website speed?

• Is your website backed up regularly?

8. Integrations

• Is your social media linked and displayed?

• Do you have an email sign-up form to grow your mailing list?

• Are any booking systems, like Acuity, integrated?

• Do you have e-commerce or payment systems set up (if applicable)?

9. Ongoing Maintenance

• Have you set a plan for regular updates (content, images, blogs)?

• Is there a schedule for checking for broken links?

• Do you have someone to monitor website performance and analytics?

10. Next Steps

• Review everything from a customer’s perspective.

• Ask for feedback from colleagues or friends.

• Is everything aligned with your business goals and branding?

• Consider a professional designer if you're feeling stuck or overwhelmed.